Clusterheadaches.com Message Board


    
      
        Clusterheadaches.com Message Board
        (http://www.clusterheadaches.com/cgi-bin/yabb/YaBB.cgi)
      

        New Message Board Archives >> 2004 Posts >> Anyone wanna help with school?
        
(Message started by: catlind on Dec 5^th, 2004, 7:03pm)

Title: Anyone wanna help with school?
Post by catlind on Dec 5^th, 2004, 7:03pm

I have a research paper that I am doing and I wondered if any of you would like to help out a bit.

For my E-Commerce class I am putting together a business recommendation for interactive online marketing as an alternative to standard banner ads and pop up ads.

What I would like from you is a list of the things you do and don't like about online marketing tactics.
Do pop up ads tend to drive you away from a company?
Do you ever click through on banner ads?
If a company has an interactive marketing program (like the dellf and the 3d prize box) are you more likely to return to their site even if you don't purchase something?
Have you experienced online marketing strategies that have caused you to go to a new company and stick with them?

I appreciate any input or answers I get as well as any feedback on online marketing outside of the questions I asked.

Thanks!
Cat

Title: Re: Anyone wanna help with school?
Post by brain_cramps on Dec 5^th, 2004, 7:14pm

on 12/05/04 at 19:03:26, catlind wrote:

What I would like from you is a list of the things you do and don't like about online marketing tactics.

Popups - HATE them (even though they are now a non-issue)
Flashy ads - especially those that move the text of the page up and down by expanding and shrinking the ad - ANNOYING! >:(

on 12/05/04 at 19:03:26, catlind wrote:

Do pop up ads tend to drive you away from a company?

Yep ;;D

on 12/05/04 at 19:03:26, catlind wrote:

Do you ever click through on banner ads?

Rarely

on 12/05/04 at 19:03:26, catlind wrote:

If a company has an interactive marketing program (like the dellf and the 3d prize box) are you more likely to return to their site even if you don't purchase something?

???

on 12/05/04 at 19:03:26, catlind wrote:

Have you experienced online marketing strategies that have caused you to go to a new company and stick with them?

Title: Re: Anyone wanna help with school?
Post by don on Dec 5^th, 2004, 7:30pm

"Take this short survey and you will recieve a million dollar gift certificate to K-Mart"

Dont forget to provide your credit card number at the end of the 20 minute "short" survey.

Title: Re: Anyone wanna help with school?
Post by Ree on Dec 5^th, 2004, 7:56pm

My biggest pet-peeve about pop up ads is when you go to x out of one and the x is not an escape but a way into the ad. Nothing pisses me off worse. Yes I am also turned off by those companies that interrupt my web surfing and researching with pop ups. I will click onto ads that I am interested in and found that exciting when I first came online about 5 years ago. The recent attacks of browser hijackers, popups and spyware is turning me off to the internet all together.

Title: Re: Anyone wanna help with school?
Post by Kris_in_SJ on Dec 5^th, 2004, 8:32pm

I disable pop-ups, avoid any type of banner-clicking, and generally think online marketing tactics of any kind are quite simply AWEFULLLLLLLL!

I only purchase something online if I see an item in a printed catalog that I want to buy. Or, if I am looking for a particular object/piece of clothing/etc. that I've Googled for. Now that you mention it, the best marketing tactic for me is to have your company listed as one of Google's "top" suppliers of the item in question (the names on the right of the screen).

Kris

Title: Re: Anyone wanna help with school?
Post by OneEyeBlind on Dec 5^th, 2004, 9:39pm

I'm with Kris. I google what I want to look for, and smash the pop ups and any other ads that come up while online. If I want to shop ...... I'll do so on my own time, thank you.

Title: Re: Anyone wanna help with school?
Post by don on Dec 5^th, 2004, 9:53pm

I just got one on a med-info site. I click on Cephalalgia and in the middle of the screen is a little window asking what kind of fries I like in order to win a $50.00 certificate to McDonalds.

Now I have a Cephalalgia!

Title: Re: Anyone wanna help with school?
Post by marlin on Dec 5^th, 2004, 9:54pm

I shop online a lot. I have never bought anything as a result of an ad or pop-up. I'm a skeptic and research any place that I will share my credit card no with. I also make sure the online site is recommended and legit. I will pay a little extra for a little peace of mind.

What an online site needs to do to get my business is make the site convenient to use, charge little or nothing for shipping, have an outstanding return policy and don't bug me. Oh, having what I want helps too.

Title: Re: Anyone wanna help with school?
Post by don on Dec 5^th, 2004, 10:01pm

I have also found that any site that allows me to make purchases using Jonnys credit card makes my A list.

Title: Re: Anyone wanna help with school?
Post by Cerberus on Dec 5^th, 2004, 10:45pm

Quote:

What I would like from you is a list of the things you do and don't like about online marketing tactics.

popups, banner ads, flashy inflated descriptions of the product, diversionary tactics...all of these are BAD! :)

Quote:

Do pop up ads tend to drive you away from a company?

Yer kidding right?

Quote:

Do you ever click through on banner ads?

Nope

Quote:

If a company has an interactive marketing program (like the dellf and the 3d prize box) are you more likely to return to their site even if you don't purchase something?

Nope

Quote:

Have you experienced online marketing strategies that have caused you to go to a new company and stick with them?

Ebay...

hope that helped some
Ramon

Title: Re: Anyone wanna help with school?
Post by BobG on Dec 6^th, 2004, 12:20am

The only thing I have ever bought on line are airline tickets. That is only because I know for sure, absolutly, positively where they come from. I would NEVER buy anything from any place where I cannot see, feel, hear, taste or smell it up close and personal. Pop ups and those irritating flashing banner adds just piss me off. That's one reason my computer comes into my house via cable and not the dialup Blue Light Special from K Mart.

Title: Re: Anyone wanna help with school?
Post by Charlie on Dec 6^th, 2004, 4:03am

I rarely get popups but I hate having to wait for an ad or flash to complete it's thing before I get to the news.

Charlie

Title: Re: Anyone wanna help with school?
Post by sandie99 on Dec 6^th, 2004, 5:35am

Cat, here's my replies:

1. I HATE pop up adds! Some sites have too much of them.

2. I sometimes click the banners, but solely if they are some competition.

3. Online ad strategies have not made me return to any site. My internet time is divided between news sites and sites of interest like CH.com. I have participated into some competitions on the sites I regurlarly visit, though.

Good luck with your work! :)

sandie99

Title: Re: Anyone wanna help with school?
Post by Rock_Lobster on Dec 6^th, 2004, 8:38am

Do pop up ads tend to drive you away from a company? Absolutely
Do you ever click through on banner ads? I guess about as much as anyone else. Very very very rarely, which I assume is about the norm.
If a company has an interactive marketing program (like the dellf and the 3d prize box) are you more likely to return to their site even if you don't purchase something? Yes, but only if that company is competitively priced otherwise.
Have you experienced online marketing strategies that have caused you to go to a new company and stick with them? Yes. If a company sponsors a page I frequent I am likely to give them business, even if it costs a bit more. An example is AR15.com... they have a very active sponsor base. If you go to their page, you can see that their sponsors are listed as more than just the mundane banners. Also, several vendors are active on the AR15.com forums, offering special deals and product support. That also draws my business.

Title: Re: Anyone wanna help with school?
Post by ExplodingEyeBall on Dec 6^th, 2004, 8:56am

Pop up ads are the DEVIL!!!!!!

I can't stand pop up ads, flashy doodads, little windows that slide down and show an ad, blinky crarp that's supposed to get your attention. None of it.

I will NEVER do any business with any company that I see a pop up ad for. I work with computers every day. I spend ungodly amounts of time cleaning crap of of our systems. Most of the crap that gets on our systems is from our (highly educated?) users clicking through links and getting spyware/malware installed on our systems.

If your company is legit, your work will speak for itself without irritating computer users to get the word out there.

Title: Re: Anyone wanna help with school?
Post by Jeepgun on Dec 6^th, 2004, 9:34am

on 12/06/04 at 08:56:25, ExplodingEyeBall wrote:

Ditto. When I'm looking for something, I usually do a Google search. If it comes up in the first 5 or 10 links, it has a good chance of being clicked. I don't click banners or pop-up ads. EVER. If I click on a link for an on-line store, if they have a bunch of Java shit and blinking flashing text, I leave. The most important things are:

1. Is the site easy to navigate?
2. Is it easy/pleasant on the eyes?
3. Is it secure?
4. Is it easy to make the purchase and make payment?
5. Is there a phone number I can call, in case something happens with my order? (i.e. Email is good for general stuff, but if I have a specific issue with my order, I like to be able to pick up the phone and speak to someone who has their head pulled out of their azz.)

I think Amazon.com is a good model for setting up an on-line store. Very low-key, not tech/flash intensive. Just good merchandise for a good price, and then once a purchase is made, it's easy to track.

Title: Re: Anyone wanna help with school?
Post by Kirk on Dec 6^th, 2004, 5:19pm

Whats a pop-up add [smiley=curtain.gif]

Title: Re: Anyone wanna help with school?
Post by Jonny on Dec 6^th, 2004, 6:49pm

on 12/05/04 at 22:01:03, don wrote:

I have also found that any site that allows me to make purchases using Jonnys credit card makes my A list.

You bastard!!, you said you would destroy my numbers after you purchased the videos "Young asian boys and sex with the mentally retarded"

What is wrong with you, man?.....Good god ;;D

Title: Re: Anyone wanna help with school?
Post by purpleydog on Dec 6^th, 2004, 6:52pm

on 12/06/04 at 17:19:25, Kirk wrote:

Whats a pop-up add [smiley=curtain.gif]

Exactly. http://www.mozilla.org

But, no, I would never buy anything from any store with a pop-up ad. Ever. Nor any of that flashing stuff. I only see this stuff at work, and then rarely.

I don't get many banner ads either while I'm at work, but I never click on them. If they have to go to such extremes to get my attention, I don't want to buy from them.

Title: Re: Anyone wanna help with school?
Post by don on Dec 6^th, 2004, 7:21pm

Quote:

You bastard!!, you said you would destroy my numbers

I lied. New 57" plasma TV should be here any day now.

Quote:

you purchased the videos "Young asian boys and sex with the mentally retarded"

Thats what I told you. truth is I ordered out from the "China Emporium " for myself and 25 hookers. All of whom by the way, wanted me to thank you for the limo down to Foxwoods for the night.

Title: Re: Anyone wanna help with school?
Post by catlind on Dec 11^th, 2004, 1:19pm

Thanks bunches for the input folks. I'll let you know what grade I get on the paper next week. It's due tomorrow.

If anyone else has any more to add I'm happy to still use it :)

Cat

Title: Re: Anyone wanna help with school?
Post by Bandette74 on Dec 11^th, 2004, 2:21pm

malibu rum has games on it, particularly their dominoes game... people are a little addicted and often drink malibu while playing.

if you haven't read "the tipping point", though i'm pretty sure you have, but if you haven't--do.

i hate banners and pop-ups--i ignore and disable, but things that are visually amazing--great graphics/concepts/falsh--and interactive such as games--that don't require me to (knowingly) give up privacy such as email address or identifying info, yeah, i pretty much am attracted. but, i'm also a content junkie, and many consumers aren't. but, for the content junkies, it's nice to include white papers, articles, etc. on a product or service--if one is interested, i want to be able to find more info easily.

Title: Re: Anyone wanna help with school?
Post by Charlie on Dec 11^th, 2004, 3:48pm

Damn.

I forgot to mention the thing that drives me really around the bend:

Those little paws and arrrows and cutesy things that follow my cursor all over the page. Hate that smartass shit. Always makes me exit sooner. Ineffective.

Charlie