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        New Message Board Archives >> 2004 Posts >> Have you seen the new Imitrex Ad (NOT about $$ off
        
(Message started by: Kris_in_SJ on Oct 18^th, 2004, 7:51pm)

Title: Have you seen the new Imitrex Ad (NOT about $$ off
Post by Kris_in_SJ on Oct 18^th, 2004, 7:51pm

OK - I'm probably over reacting, but ...

The newest TV Imitrex ads say, "Imitrex is ONLY for MIGRAINES." Seems to me, they're overlooking a very important (though rare) audience.

You'd think they'd say, "Imitrex is only for VASCULAR headaches. " (or something like that anyway)

I vote for a massive clusterhead email campaign!

Kris

Title: Re: Have you seen the new Imitrex Ad (NOT about $$
Post by vig on Oct 18^th, 2004, 7:56pm

funny, they don't turn down our money...

Title: Re: Have you seen the new Imitrex Ad (NOT about $$
Post by Lizzie2 on Oct 18^th, 2004, 8:19pm

Yeah that ad has been bugging me for awhile...and I can't even take imitrex. Ah well...all about reaching the biggest audience I guess. ::)

Title: Re: Have you seen the new Imitrex Ad (NOT about $$
Post by Leesa on Oct 18^th, 2004, 8:35pm

Kris, its only due to the fact CH effects 1% of the pop. More folks have migraines out there then CH. Yea it sucks but its life in the world of CH. Over looked again. ::)
Leesa

Title: Re: Have you seen the new Imitrex Ad (NOT about $$
Post by Donna_H on Oct 18^th, 2004, 9:28pm

They sure would feel it in their pockets if ch'ers stopped taking it thought, wouldn't they?

They are clueless.

Is there an address on the container? We ought to add up what we spend on one cycle and let them know where the money really comes from.

Title: Re: Have you seen the new Imitrex Ad (NOT about $$
Post by athos on Oct 18^th, 2004, 9:37pm

I would assume that they are playing it safe....

Title: Re: Have you seen the new Imitrex Ad (NOT about $$
Post by don on Oct 18^th, 2004, 9:53pm

It's not about playing it safe and an email campaign is useless.

It's about marketing and targeting the largest group of consumers which are the meeeeegrainers.

More bang for the buck.

Title: Re: Have you seen the new Imitrex Ad (NOT about $$
Post by Woobie on Oct 19^th, 2004, 8:27am

Has the FDA approved it for clusters??

It could be that they cant say it's for clusters if it's not approved for clusters.

Im probably wrong, but that's what i'm guessin.

Tina :-*

Title: Re: Have you seen the new Imitrex Ad (NOT about $$
Post by TomM on Oct 19^th, 2004, 8:31am

on 10/19/04 at 08:27:42, Woobie wrote:

Has the FDA approved it for clusters??

It could be that they cant say it's for clusters if it's not approved for clusters.

Tina :-*

Bingo! It's the legalese.

Title: Re: Have you seen the new Imitrex Ad (NOT about $$
Post by ozzy on Oct 19^th, 2004, 9:20am

Imitrex Inj, is the *only* Imitrex form that specifically says it works for CH. All others say it hasn't been proven

Ozzy