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        New Message Board Archives >> 2003 Posts >> More on potential media coverage
        
(Message started by: athos12 on Dec 9^th, 2003, 10:42pm)

Title: More on potential media coverage
Post by athos12 on Dec 9^th, 2003, 10:42pm

There is another option that I jus thought of.... buy ad space in tageted periodicals or even TV ads....

Since O.U.C.H is a nonprofit org, we could put together a public service announcement that was targeted in increasing awareness.... TV and radio stations have to play PSA's sometime during the day. You don't have to pay for the ad time, they will just play it.... granted they usually play them late at night, but if they are creative/indightful or humorus, then they get more air time... I used to be DJ and I would only play the PSA's that I liked....

If you get a PSA played during medical programs, Talkshows, etc... on the radio or tv....

Create 30 sec and 60 sec spots so they can fill the time appropriately...

I would how much $$$ we could raise to create ads, or spots within our group?

Many many groups, The United Way, several churches, etc create massive media campaigns... their budgets are large.. I have created a few video spots for the UnitedWay... but they are cheap when it comes to paying the hired help....

With the harware and software that is out now it is relatively in expensive to create quality work.

Just an idea.

Athos

Title: Re: More on potential media coverage
Post by Melissa on Dec 10^th, 2003, 8:40am

Athos, you should post this on the OUCH business board, it is a very good idea. I have wanted to do some sort of TV ad, but the costs are so astronomical, even for a national PBS spot. One thing I haven't checked into yet, is our local PBS station. I will have to see what it'd be just for our state.

:)mel

Title: Re: More on potential media coverage
Post by aprilbee on Dec 10^th, 2003, 8:45am

That is a great idea! I have connections in the local radio market out here in OK, I will see what it would cost to do a local and national spot, I'll talk to him this weekend and let you know!

Title: Re: More on potential media coverage
Post by athos12 on Dec 10^th, 2003, 10:00am

PSA's are generally free for a non-specific time slot, that is, that they play it when ever they need filler time or before 12 midnight.. Every public radion/TV station is required to air so many PSA's per day.

Title: Re: More on potential media coverage
Post by CCTV_guy on Dec 11^th, 2003, 8:32am

Just let me know and I'll be more than willing to help with taping and editing, posably even scripting, I have access to the equipt already (through school)

Title: Re: More on potential media coverage
Post by 12gagueblast on Dec 11^th, 2003, 2:21pm

I graduated with a girl that is a DJ at a very popular radio station in Columbus, OH. If we get some sort of tape i could see if she could play it.

Title: Re: More on potential media coverage
Post by athos12 on Dec 11^th, 2003, 2:28pm

I have done voice overs for years and been a DJ etc.... If you want to use my voice.... I can get time in a studio easy... and then either I can edit it or, or can burn a CD with it...

Title: Re: More on potential media coverage
Post by don on Dec 11^th, 2003, 3:19pm

Quote:

granted they usually play them late at night,

You mean when many undiagnosed or misdiagnosed clusterheads are running around their living rooms bashing the heads into walls ?

Night time is Prime Time to reach clusterheads.

Title: Re: More on potential media coverage
Post by jonny on Dec 11^th, 2003, 6:59pm

A (dont let this thread die) BUMP!!!!!

........................................jonny

Title: Re: More on potential media coverage
Post by athos12 on Dec 12^th, 2003, 10:40am

another bump.......

Title: Re: More on potential media coverage
Post by Mac on Dec 12^th, 2003, 11:32am

Great ideas you guys. I'm sure this has been discussed at some point but nothing says "look at me" better than celebrity support.
Has anybody ever tried to get Lisa Kudrow to do any service spots? She is known everywhere in the English speaking world and of course her father being a Doctor and sufferer(I believe) would make it a natural fit. "Friends" is winding down so maybe she would have some time, not to mention media connections, to put a spotlight on the Beast. Go Hollywood with it. I can't believe she wouldn't do it seeing that her father is involved. my [smiley=twocents.gif]cdn. :)

Title: Re: More on potential media coverage
Post by athos12 on Dec 12^th, 2003, 12:30pm

It is worth checking into.... also finding a noteable celeb with CH I am sure would do it... Question is, finding them...

---Athos

Title: Re: More on potential media coverage
Post by Mac on Dec 12^th, 2003, 1:11pm

I read on the OuchUK site that it's rumored Sandra Bullock may suffer from them. Shesupposedly has to leave the movie set occasionally to deal with "bad" headaches and comes back an hour or so later ready to go again. Just a rumor though. Maybe Halley(sp?) Barrie has them.Yum! ;;D

Title: Re: More on potential media coverage
Post by athos12 on Dec 13^th, 2003, 10:25pm

Just found this..

http://headaches.about.com/cs/advocacy/a/montel_wish.htm

Quote:

Let's Get Montel's Attention!

The "Montel's Wish" Project
Dec 11 2003

How many timeshave we wished "someone famous" would take up the cause of chronic pain issues including headaches and Migraine disease? Countless times? Countless times! I know some of us have written popular talk show hosts many times, asking them to do a show on our issues, but have had no response.

Today, I'm asking every person who reads this to send one email and send me a copy of it.

May be worth pursuing

Title: Re: More on potential media coverage
Post by athos_take3 on Dec 14^th, 2003, 9:10pm

Do we want to organize what we want to accomplish in a media campaign?

Set up someone to filter and organzie ideas and keep track of who and what has been contacted and with what information?

How about making sure that approach that we are using is consistant, accurate and up-to-date?

Who are the ones here that have the time and want to be involved, and at what capacity?

I am happy to help in any capacity... Design (audio/graphic/video), marketing, PR... Grunt.. what ever... I think that this is a great idea and I don't want it to die...

Title: Re: More on potential media coverage
Post by Patrick_A on Dec 14^th, 2003, 10:05pm

on 12/12/03 at 11:32:15, Mac wrote:

This is Lisa Kudrows address according to a "Friends" fan site. The site says to handwrite the letter because Stars tend to ignore typed letters.

Lisa Kudrow
10850 Wilshire Blvd #400
Los Angeles, CA 90024

Patrick :)

Patrick

Title: Re: More on potential media coverage
Post by athos12 on Dec 15^th, 2003, 12:28pm

Anyone want to take lead on this? We should draft a letter and then let those here interested take a gander, and then send it off... Someone other than myself needs to write it... I have horrible penmanship.

Title: Re: More on potential media coverage
Post by Jimmy_B on Dec 15^th, 2003, 1:58pm

According to "Google"...below is the address & clinic that Dr. Lee Kudrow established & is now run by his son (Lisa Kudrow's brother) David:

The California Medical Clinic for Headache
16500 Ventura Blvd, Suite 245
Encino, CA 91436
(818 ) 986-4248 or (310) 289-9440

Jim

Title: Re: More on potential media coverage
Post by Paigelle on Dec 15^th, 2003, 2:06pm

This is such a great idea! We have to get the word out there somewhere and surely someone is willing to help us. There has to be some celebrity that actually deals with the beast.

If they can have PSA on irritable bowel syndrome, then why not CH.

Title: Re: More on potential media coverage
Post by athos12 on Dec 16^th, 2003, 10:08am

We need to put a script together, or at least an outline so that we can pitch it to a Celeb, and to stations.

Again.. anyone want to take lead on this? Anyone want to nominate someone to take lead on this?

Title: Re: More on potential media coverage
Post by Paigelle on Dec 16^th, 2003, 10:36am

on 12/16/03 at 10:08:22, athos12 wrote:

I am nominating you to do an outline! You know you can do it!

Title: Re: More on potential media coverage
Post by Jayne on Dec 16^th, 2003, 1:25pm

I will volunteer my self to do any of the handwritten letters. I will need copies of the letters as you can all tell by now my spelling sucks! I do caligraphy, so I think that would be nice for any one to receive. I would also need names and addresses of where to address the hand written letters....
I am not volunteering my self to draft any of these...I wwouldn't know what to say.
I will just make the letters look pretty

Title: Re: More on potential media coverage
Post by Jayne on Dec 16^th, 2003, 1:25pm

Maybe we should send one to Sandra Bullocks Fan club??

Title: Re: More on potential media coverage
Post by Paigelle on Dec 16^th, 2003, 4:02pm

on 12/16/03 at 13:25:51, Jayne wrote:

Maybe we should send one to Sandra Bullocks Fan club??

I think you have a good idea there Jayne! I will start to draft one and then we can all read it and edit. Then you can make it pretty!

Title: Re: More on potential media coverage
Post by athos12 on Dec 17^th, 2003, 12:16pm

I will post an outline by Monday if not sooner....

There are other groups out there that have already done PSA's dealing with chronic pain... We should look at those and get a feel for what works...

Title: Re: More on potential media coverage
Post by Hirvimaki on Dec 17^th, 2003, 3:52pm

Definately worth another BUMP!

Let me know if I can help...

Hirvimaki

Title: Re: More on potential media coverage
Post by athos12 on Dec 20^th, 2003, 1:23am

I wish to soliciate any and all ideas.... get them all out on the table and put it up for a vote and see who likes what.....

Ideas.... such as serious or humorous... emotional or educatonal etc...

Title: Re: More on potential media coverage
Post by athos12 on Dec 29^th, 2003, 6:45pm

has anyone come up with anything as of yet? I am being slow. and will remedy that shortly

Title: Re: More on potential media coverage
Post by BlueMeanie on Dec 29^th, 2003, 8:59pm

on 12/12/03 at 12:30:07, athos12 wrote:

It is worth checking into.... also finding a noteable celeb with CH I am sure would do it... Question is, finding them...---Athos

You've got a 1/1700 chance of finding one.

If you send a letter to Dr. Kudrow, he could ask a celeb that may be one of his patients. He can't give out a name, but maybe someone would volunteer if he did have a celeb with CH.